On June 10, 2016

How to Build an Effective Business Mobile App

There is no denying that the world has gone mobile, and the business environment is adapting. Clients, and even employees, have expectations that mobile business applications will be as easy to use as those they use in their personal life.

But building an effective mobile app is not as simple as it might sound. Without careful research and planning, a mobile app could completely miss the mark. If proper development processes aren’t followed, the mobile app could succumb to technical issues or security breaches.

It is crucial to not only recognize the importance of mobile to today’s business environment but also to carefully adapt with effective, well-built mobile apps. We have identified several tips to exceed user expectations.

The following are our tips for building a better business mobile app:

Know the audience and their needs. Before beginning the development process, research what function the app will have and what problem it will solve. Understand what users want and need, and then focus the development process around addressing those needs. An app that doesn’t meet users’ needs is ineffective.

Engage experts to build the app. Many businesses don’t have mobile app experts on staff that can jump in and start building. In such cases, the company must either hire staff or outsource the building process. This decision will depend on the complexity of the app, including whether the app will function across platforms or require different programming languages.

Focus on marketing. The process is not complete once the app is developed. In order for users to download and use the app, they need to know it exists. Create a plan to reach users with clear messaging about the app and its value.

Keep an eye on security. Apps are handy, but they also represent a vulnerability that hackers can exploit. In their haste to quickly deploy apps and stay ahead of the competition, many companies overlook this crucial factor. Taking into account on-device security during the development process ensures that the final product does not introduce security issues.

Pick good partners. When outsourcing development or maintenance of an app, it’s important to pick a reliable, trusted partner. Bill rates are easy to compare, but they can distort the true cost; bigger factors include time to market, the coordination of development and deployment functions and the availability of accelerators to reduce overall time and increase quality.

Maintenance is crucial. Creating a mobile app is a project that requires ongoing attention. As soon as the app is deployed, user feedback will inform the company of unexpected deficiencies as well as any functionality that could make it better. Whether the app was built in-house or outsourced to a third party, we believe app support should continue to be part of the life of the app.

Follow platform evolution. While the app is likely to evolve over time, so is the platform it’s built on. Don’t ignore these changes and updates, as the mobile app relies on having an up-to-date interface with the platform to function properly. Being cognizant of this key factor can maintain the functionality and reliability of an application.

Keeping up with the mobile evolution is imperative for businesses, and that often requires development of apps that are useful to clients and employees alike. A poorly planned or supported app can cause more problems than it solves and leave users with a negative impression.

Building an effective mobile app, while sometimes complicated, is not impossible with careful planning and ongoing attention. A thoughtful development process can yield a useful app that will set the company apart from the crowd.

Contact us to learn more about our strategy for building an effective mobile app.

  • By Justin Schwartz  0 Comments   
  • applications, marketing, mobile, mobile app, security

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