On June 6, 2016

Using Cloud Technology to Boost Sales

The goal of every company is to keep sales strong and steadily growing. Between competition, industry changes, and shifting internal projects, successful selling is sometimes a challenge. Cloud technologies offer a variety of benefits to a business. At Coda we have learned that, by focusing on business outcomes when defining your cloud strategy, you can benefit from a significant boost in sales.

Better Contact Management

A good cloud-based customer relationship management (CRM) system helps save time, labor, and customer aggravation. These systems provide immediate access to vital customer details, helping representatives better service and sell the company’s products. Remote workers such as sales or field reps can retrieve and update valuable information via their tablets, phones, or laptops while working off-site. Call handling time is cut drastically. Thanks to the cloud, CRM systems can also be tied into a Voice over Internet Protocol (VoIP) phone system to further increase cost savings and efficiencies.

Enhanced Productivity

Quality communication is critical for an organization, especially when important projects are in mid-stream. Using a cloud-based project management tool keeps everyone on the same page, able to stay on track and handle upcoming tasks even if the assigned team member is unavailable. The result is a list of projects that are completed on time, by an audience that is able to effectively share and brainstorm.

Employee Management

Sales departments are only as good as their weakest link, and those links must either be coached or replaced. Performance management tools in the cloud facilitate collaboration and tracking of performance metrics by managers in real-time format. Holding reps accountable and inspiring a little competition can help boost sales significantly while improving morale.

Assigning the Right Team Member

Cloud reporting helps leaders identify high-performing salespeople and use them as a resource on deals that are critical or need special handling. These reports can also help coaches assign successful reps as mentors to those who may be struggling. In either scenario, the potential for improvement is substantial.

Make Informed Decisions

One of the most beneficial uses of a cloud-based sales reporting platform is that supervisors know at any given moment how the team is performing and can make corrections quickly if needed. The massive amounts of data available today make a world of difference to an organization’s sales strategy and resulting financial achievements through the use of powerful analytics and reporting tools.

The myriad of benefits provided by cloud tools that are delivered on a consolidated, flexible and portable platform and the rapidly declining cost of acquiring them make it an easy decision to move forward with cloud systems. For more information on how we can help you leverage the cloud to increase your sales, contact us today.

  • By David Greenstein  0 Comments   3
  • analytics, cloud, CRM, data, productivity, sales

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